Customer Discovery Overview
Customer discovery helps SustainaSeed understand who needs VerityBase, what problems they face, and what value the product must deliver.
This section should capture reviewed insights from interviews, surveys, meetings, pilots, and market conversations.
Purpose
Customer discovery should answer:
- Who has the problem?
- How painful is the problem?
- How do they solve it today?
- What would they pay for?
- What language do they use?
- What risks or objections do they raise?
- What product features matter most?
Target Segments
Potential customer segments include:
- Corporate innovation teams
- Sustainability teams
- Strategy teams
- Procurement teams
- Investors
- Local governments
- Startup ecosystem organizations
- Consultants and advisors
Information to Capture
Each discovery note should include:
- Customer or organization type
- Region
- Role of interviewee
- Pain points
- Current workflow
- Buying signals
- Objections
- Product implications
- Follow-up actions
Common Pain Points to Watch For
Possible recurring pain points include:
- Fragmented sustainability data
- Difficulty verifying vendor claims
- Limited visibility into credible solutions
- Lack of business case clarity
- Resource constraints
- Confusion around standards and certifications
- Difficulty comparing vendors
How Discovery Should Influence Product
Customer discovery should directly inform:
- Positioning
- Search and filtering
- Vendor profile design
- Evidence and verification model
- Subscription tiers
- Pilot design
- Sales messaging
Publishing Rule
Raw interview notes should stay in Google Drive.
Only reviewed summaries and approved insights should be published in this wiki.